Magazine Project


Wireframe Sketch



  1. I looked at a series of other magazines and got in the “magazine” mindset. I often complete a design only to realize that – while its good – it doesn’t fit the form I am designing it for. So, I attempted to get in that mindset as early and as deeply as possible: “Think Magazine.”
  2. I chose the talk “Joy Through ‘Incompetence’” by Scott Franson. I watched it one sunday the message’s main points, I felt I could make a magazine which was designed to emphasize his points.
  3. I chose a color palette. In the past, I somewhat accidentally left the color pallette as an afterthought until it was too late! This time, I was determined to do things differently. I am glad I did! I decided to create a logo and to decide on the color pallette there. From there I integrated that color pallette into the rest of the design. It really helped me focus my design, and tie my thoughts together.
  4. I created a wireframe of my website.  I determined to shoot for a simple, traditional, yet original design generally. Something which evoked the familiar – as I’m afraid my skills aren’t quite fit for avant garde yet – but also something which was distinctly its own. I followed the KISS principle. I decided upon my structure, first: two images diagonal from one another across the spread, with two rows of text across each page. I wanted to incorporate a third image which didn’t detract from my two main images, so I opted for a small image bubble which broke up the text, but also tied the two images together in some way. I decided to align everything to each of their individual columns, besides the large pictures. I also set apart the upper right hand corner as a section for a quote to make it real magazine-y.
  5. I created paragraph styles for my titles, subtitles, and copy text. This ended up saving me TONS of time. I chose my fonts during this time, and opted for a serifed font for my title text and a sans serif for a copy. While I know generally serifed font works better for print, a lot of the magazines I saw had sans-serif fonts. I felt they looked quite good.
  6. I felt the spread I had chosen gave me a very good idea for images. I would take a picture of the statue on campus of the two people studying. I would then take a picture of a person who was studying. I would set them up so the lead room faced one another. This mirrored the notion of study and gaining knowledge with the practical application of the principle itself. This principle of competency is obviously pivotal to the message of the devotional. I settled on a bubble image which related to both. I opted for an image of the statue from a new angle.
  7. I used Master Page A for my front and back page in order to place the Issue information on both the front and back of the magazine.
  8. I used Master Page B for my inner magazine design in order to properly place the Issue information, the magazine title, and the page number appropriately at the bottom of each page.
  9. After this I felt some lines would help to tie in the color pallette I had chosen and already applied to my fonts. I placed these lines in different places which I felt emphasized certain features of the magazine. The images, or the quote I separated in the upper righthand corner.
  10. I went out to take the pictures, and took far more than I needed to. I rented the camera from the Mac Lab on campus. I settled on some of the images which came out lighter than others. Make sure your camera settings are right when you are taking pictures!
  11. I organized the images within their predetermined frames. The images I had in mind for my front, back, and article images all surprisingly worked perfectly! At least after some fiddling with them in photoshop. A moment of pleasant spontaneity!
  12. Following my critiques, I made my bubble image smaller. I also made both of my lines beneath the images span the entirety of each image.
  13. Also following critiques, I aligned my text and lines more appropriately with one another in columns. I edited my back page image, and adjusted the zoom as well. I did this in order to reduce the “blown out” appearance of the unedited image.

Critique Process

In my Visual Media class we met in groups of three in order to critique one another’s designs. We each spent about ten minutes on our projects. I came away with a lot of small, fine tuning things which I would have never caught! It was very helpful. I adjusted my backside image, provided more space between the page numbers and the bottom of the magazine page, and made my bubble image smaller.

I then met with my teacher, Sister Godfrey. She explained the biggest issue was slight problems with alignment, and she helped me divide the image into two equal sections. I then was able to align all of my elements properly, although I did have to mess with the text boxes some in order to make sure it looked nice. I really appreciated my critiques this time! I feel they really helped elevate and refine my design.

Top Things Learned

If you fix one problem, you should always expect 10 more to emerge out of that one. There were many times I just thought “let me fix this one small error in text allignment” and suddenly on the other side of the spread time text was going in front of a title, or was going over an image. I quickly learned to check thoroughly for more errors after each edit – especially when dealing with text.

Target Audience

Men and Women ages 20-30 and 45-60. This is because the magazine must appeal both to students and visitors. Likely, this will be placed on stands for free throughout campus. So, it must both present a modern image for students, but also a deeply mature image that reflects the mature standards of BYU-Idaho. It is meant for those who are looking into whether the university is right for them, or for their children. It is meant for visitors who want a clear picture of the college’s primary tone and goals. It is meant for students who are looking for information about that month’s activities at BYU-Idaho.


BYU-Idaho is a simple university with a professional, mature, approach to the learning process. Education is at the heart of every aspect of BYU-Idaho. The purpose of this design is to simultaneously appeal to the eyes of visitors and students alike. U&I is a magazine that is esthetically modern, but with the heart of something truly traditional.

Title Font and Category

Napo // Slab-Serif

Copy Font and Category

Gravity // Sans-Serif

Color Names and Color Pallette

Navy with Gold Accent // Complementary

Thumbnails of Unedited Images


Image Sources

All images and Logos were created by me.


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